January 28, 2010 Wilderness E-Newsletter

All outdoor clothing and footwear ON SALE - 40% OFF!

Sale runs from January 22-30, 2010 - both Wilderness Supply locations.

Featuring the best outdoor brands in the industry like NORTH FACE, MOUNTAIN HARDWEAR and PATAGONIA. All product is brand new, first quality and has customer warranty.

Upcoming Events (click event name to find out more information):

Sunday February 21, 2010 - REEL Paddling Film Festival - Purchase Tickets ONLINE HERE

Upcoming Trade Shows - Come and Visit our Booth!

February 26-28, 2010 - Central Canada Outdoor Show, Thunder Bay Ontario

March 4-7, 2010 - Mid Canada Boat Show, Winnipeg Manitoba

Thunder Bay is ON FACEBOOK!

(click the logo below to view the TBAY store page)

What has our Staff been up to?

Rick & Elysia - became new official owners of the Wilderness Supply Company on January 1, 2010.

Dawn - is having fun in the sun backpacking in Costa Rica and Panama

Tusi - is getting some R&R on a Caribbean cruise through Latin America

Barry - is climbing hard at the ice tower in St. B, getting ready for Edith Cavell in the summer!

Bryan - finally walking again after breaking his tib/fib in August. Congrats Bryan!

Tim - laid down some tracks in the backcountry out west and now is back in Winnipeg speeding to the finish and winning cross country races

Mike - just got back from fantastic skiing in Lutsen

Scott - getting some back country skiing in out west with Tim. Loves the powda!

Ryan - spent a week in Cuba for an all inclusive adventure!

Message from Rick & Elysia Shone - Proud new owners of Wilderness Supply

We are proud to announce that Wilderness Supply Company has new owners! Elysia has been involved with Wilderness since 1995 and Rick since 2001 so we are definitely not new faces around the shop. Wilderness has been a major part of our lives for many years now and we are very happy and excited to be the second generation to run this family business. Our commitment to excellent customer service, product quality and to our communities will continue to be our primary focus as we enter this new decade of outdoor recreation.

Elysia and I would like to say a huge thank-you to Frank and Jan Sjoberg, founders of Wilderness Supply. Frank and Jan had a vision in 1995 to promote and encourage Manitobans to participate in outdoor recreation and pursue an active, healthy lifestyle. In 2004, Jan returned to her hometown of Thunder Bay to share this vision in one of Canada's most pristine and accessible outdoor playgrounds.

Many of you have had the great fortune of meeting Frank and Jan over the years in both of our stores. They have been incredible mentors to us over the years and their generous spirit has impacted many of you who have come to visit.

Frank and Jan have since built a home north of Winnipeg in Teulon, Manitoba where they enjoy their bush trails, chickens, dogs, pigeons, and gardens. Yes, they have no shortage of projects and things to do!

We have amazing staff in both our stores who love to hear your stories and help get you outfitted for your next great adventure! Come by for a visit, join us for a coffee - you're more than welcome any time!